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Intro Throughout Chapter 4 of Rajat Paharia’s book, Loyalty 3.0, Paharia discusses gamification and all of it’s elements. It is not only applicable in areas of gaming (video games, board games, etc), but these elements can be utilized throughout the business world, working to engage and attract consumers and employees through these game-like reward…

Intro Ever wonder how after online shopping at American Eagle you are somehow getting ads of American Eagle on your instagram now? Or how Spotify made you an AI-generated playlist with songs that are similar to the ones you have been recently listening to? Well, in this blog post I will be discussing chapter…

Intro In chapter 2 of Rajat Paharia’s book, Loyalty 3.0, he talks about Motivation and how it drives loyalty in several different ways. Depending on both an individual’s personality and their career path, it truly determines what their motivation is when accomplishing their alotted work. Defining Motivation According to Paharia (2013), Motivation is defined…

Introduction Throughout Chapter 1 of Loyalty 3.0, Rajat Paharia introduces us to the idea of Loyalty and Loyalty Programs. There are many ongoing issues with the successes and failures of certain Loyalty Programs, including the rise of technology and distraction, and the commitment of consumers to companies. Types of Loyalty As many of us…