Intro Throughout Paharia’s book, Loyalty 3.0, Paharia has discussed the various elements of loyalty, gamification, big data, and motivators, the next step is building a loyalty program. There is a guide that should be followed when going through this process, called The Loyalty 3.0 Roadmap. It includes four steps: planning, designing, building, and optimization. In…

Intro Throughout Chapter 4 of Rajat Paharia’s book, Loyalty 3.0, Paharia discusses gamification and all of it’s elements. It is not only applicable in areas of gaming (video games, board games, etc), but these elements can be utilized throughout the business world, working to engage and attract consumers and employees through these game-like reward systems.…